Friday, February 27, 2009

Seen About Town: New BR Concept Store

I was in the SF Westfield mall last night, and I noticed a new store under construction across from JCrew. Behold:

It says "Introducing Edition by Banana Republic: An extraordinary new accessories boutique defined by exquisite craftsmanship and timeless style, Opening May 2009".

Ok. BR has really been doing NOTHING for me lately, but I am intrigued by this concept. Is is the best time to be testing a high end accessories boutique? Perhaps not, but I like to see brands trying new things and I think the store could be cool. I am envisioning Handbags, Jewelry, Shoes, Scarves, Sunglasses, etc.

Sidenote: Does anyone else remember a few years ago when BR had an intimates line, with great underwear and pajamas? The stuff was soft, pretty and really well done. Then it disappeared completely. What gives?

Have you heard of this new Edition boutique? Will you visit or keep an eye out?


  1. Wow I can't wait to see what they are going to try with this new store. I do remember and miss BR's intimates and pjs alot.

  2. Yes, I saw this storefront...When I do like BR it is for accessories like scarves and for their jewelry. I like their bags too but rarely buy as I have too many and prefer smaller lines (Hayden Harnett for example). I am curious if this concept store will go forward given the bad economic news...

  3. Tres cool. I agree that BR's clothing lately has been a bit bland, but their accessories have really been the highlight (save for shoes which haven't been anything special IMHO). I'm intrigued by this little foray for them.

  4. I've been off BR since they removed the back belt loop from their chinos and I had to mend the tops I got there nearly every time I washed them. Hopefully Edition does better than Forth & Towne. Though the F&T going out of business sale was fabulous!


Site Design By Designer Blogs